Animated explainer videos are in all news currently. These are cost effective, the rate of return is impressive, and above all, the search engine algorithm loves it the most. It’s never hypothetical; in fact, the success numbers are quite buzzing. Again, the videos being considered as the futures of the web by the experts, many companies have started taking it quite seriously. Especially, it has evolved as one of the significant digital promotion ways.
According to the reports of a renowned market analysis House, the sites having a video at their home page enjoy 20% more conversion than those who don’t have it. Another sensational statistics says that an explainer video accompanying a product description hikes the chances of getting sold to eighty-five percent.
In short, these are quite the proven methodologies that you can trust. You can count the number of views for your video, which in other words tells you about how responsive your product is. Having crucial information as of such, operating a business no doubt becomes a way lot enjoyable.
A Better Conveyer:
Things can be better understood through the examples. No matter how catchy a script is, but it can’t show you a tutorial live or can’t demonstrate the usage a product. On the other hand, the same can be achieved in a pretty playful way through a video. Knowing your product or knowing how it behaves is very crucial for a visitor to know prior he/she decides to buy it, something that an explainer video perfectly delivers.
Rampant On Social Media:
Performances of the videos over the social media platforms are much more encouraging than anything else, be it the pictures or the written status updates. Needless is to mention about the vastness of social media sites, like Facebook, twitter, etc. or the kind of audience these drag.
A professionally prepared explainer video with a popular animated character can make anyone stop. Conversion rate for a product channelled through a social media is 30% more than directly from the site or through any other source. Being an investor you would never really wish to miss such an opportunity.
Search Spiders Love It:
As mentioned above, the search engine algorithms just love the videos. A site with raw contents only is obviously less attractive than the one with perfectly packed with the videos. Naturally, a better love from these search engine algorithms offers the above sites with a better rank than the rest. A better search engine ranking means higher traffic. Higher traffic means higher exposure, and hence higher possibility to get sold. What more can you want!
Proven Through Known Brands:
Products getting popular through explainer videos are quite proven. The sources of the proof are quite authentic as the products are quite renowned. For example, iOS 5 has grabbed two million product views through its explainer video. Google Currents from Google enjoyed more than one million views in about six months.
Both the mentioned names are quite celebrated; hence the claims are obviously to be believed. In fact, many more examples as of above from renowned brands can be listed those have enjoyed whooping views.
Minimises Marketing Budget:
No matter how big it is, but the primary aim for any business has been always to make profit and minimise the expenditure. It’s never a secret how hefty amounts are spent these days for marketing purpose. In comparison, explainer videos can deliver you a commendable audience at much minimal price. It’s a matter of 2-3 minutes video, producing which can be managed well within your budget.
In fact, without depending upon any external source, if you have the needful talent, you can prepare one for yourself at an ease. An explainer video at an expense of some mere $100 can bring millions of crowds for you. For offline promotions, $100 is considered even less than nothing.
Performance Booster of Your Site:
Business is all about impressions, and timidly loading website is impression killing. Upon taking a look at the factors affecting the loading time of a website, the high definition pictures, overwhelming themes, etc come at the pick. So, why not replace these with the videos?
In fact, videos at the loading pages hold an incredible record of return. Even if you want to introduce yourself through the site, videos are a pretty straightforward option and comparatively much more striking than anything else.
Sell Right There:
If you want to promote your product through a video, then there are numerous incredible platforms available those are immensely popular. YouTube is one of the best examples for the same. These platforms drag millions of views every day.
On the other hand, even for a banner promotion, you need to spend some significant bucks. Again, you can incorporate a subscribe button straight in the video that can’t be done in other methods. For a video, the audience can act immediate unlike others those ask you to visit another site.