Info-graphics is not a new concept for modern business. Holding the potentiality to bring up a significant impact on any promotional business from product marketing and content to PR and social media; info-graphics has become an important part of any business platform. It is the finest and most influential way to represent practical stories and get your business notable quickly. Every photo has its own story, but sometimes by making a smart mishmash of words and pictures, you can tell a story smartly and sketchily – in an engaging manner.
Info-graphics are far more than the usual creation of Photoshop – an effective designing of data visualization is usually what it is. When in 2016, big data is the largest trend; the major question is how to interpret it all. If you are worrying about how do you use the prosperity of information for your benefit and successfully simplify and represent it in a more compelling and informative way, the answer is info-graphic .
But there are several essential things you have to know while designing info-graphics, especially if you are a fresher. Many dos are there which can catalyze the progress of an organization. On the contrary, there are so many don’ts which inhibit the chances of an organization to make an impact on the market. So no matter if you are an info-graphics designer or a marketer and want to give your story an influential presence in the market, then following some basic dos and don’ts can help you achieving your goal more quickly and easily.
Dos to follow
1. Keep the Info-graphic clear and simple and use proportion to envisage data
Info-graphic is all about making data easier and absorb. Never design an Info-graphic so complicated and confusing. Readers and viewers always prefer to have a short and simple thing which is easily understandable. So try to break your texts into one, strong and influential sentence. Fewer influence more and remember this punch line while designing Info-graphics and keep redundant lines as much as possible out of your design.
2. Give the readers quite sort of blows with a surprising twist
Surprise brings awareness and focus to your design and users will also love to have surprise and twists in the usual concept. This practice is a “must” for the people want to drive more attention to their ideas. Giving questions for readers will surely make then engaged with the concepts quickly.
3. Do use tangible image descriptions
Always place the images which are relevant to the concept. Place image description data to give the point a rock-solid spot. Comprehensive and result-driven placements and data are more helpful to convince the readers faster. This trick can also make you memorized, familiar, and shared.
4. Always place the data and message which are credible
Authentic data are the great way to create influence among the readers. Make sure that the placed data are believable by using quotes from clients, testimonials, supportive messages, and of course, correct and convincing data. The quote from a satisfied client can serve as an excellent mean to lead social reliability to the Info-graphic.
1. Never go for designing a giant info-graphic
Extra-large info-graphic filled with too heavy data can make viewers turning off. Instead, give focus to state the exact purpose of the info-graphic along with the most significant or important data to showcase.
2. Don’t take everyone to be known to your topic
The main reason behind designing info-graphics is to make viewers learn from your representation by using engaging and attention-grabbing visuals. It is the best way to targeting a particular type of viewers and readers. But what if they are confusing? So ensure that your design will be easily understandable and simple so that they can keep your viewers engage with your info-graphics design. Filling info-graphics with hard technical terminologies and contractions can turn off your viewers easily from your context.
3. Avoid using Clip Arts and templates
It is wrong concepts of many people that using so many clip-arts and models can make info-graphic go viral. Downloading those typical types of clip-arts and templates and placing them in your design will make your drawing look like those of millions of others. Clip-arts presented on the web are somehow already used in previous applications and designs and again placing them in your design will not go well with your online reputation. So always avoid using such clip-arts and templates in info-graphics.
4. Never try to say many things in one chart
Improperly formatted and confusing that will never let you go so far. So always avoid using confusing terms by stating so many things in just one chart. Focusing on saying your points in simple ways is the trick to give your info-graphics more mileage and attention. Arrange data in an easy-to-grab way and avoid making it so puzzling for readers.