Home >> Why Create Explainer Videos >> Seven Points To Create The Perfect Corporate Video For A Business

Seven Points To Create The Perfect Corporate Video For A Business

Corporate video production is a simple yet demanding task. Basic video designing skills and corporate information helps in picking up the best elements to be added in a corporate video. When there are several options available in the field of video making why do we need to rely on extensive pieces of text for promoting a website?

The simplest way to describe the services and products of a company is through videos since humans tend to look at moving objects. Moving objects and that too, on a screen has amazed us for years in the form of cinema and entertainment videos.

Now it’s time to buckle up and start preparing for producing a corporate video which can succeed on all fronts. So now let us look at some tips for producing a spectacular corporate video for your enterprise.


• The abstract representation of the concept and editing of the video is known as the script.

• The script depicts the visual and audio elements to be added to a particular video.

• This acts as the foundation for your video and as a proficient marketer it is better to spend some more on the script so that there is no mistake in the initial stages.

• The script determines the length of the video. Corporate videos are 2 to 3 minutes in length and thus the necessity for clarity, conciseness, and a gripping plot is clearly evident.

• If you are facing problems with providing information in a detailed manner within the limited duration of the video, then you can clip off details to furbish in another web page or a fact sheet.


• Never underestimate the power of the audience in marketing.

• The target of marketing is the audience, and the first task of marketing is to identify the target market.

• Without narrowing the customer base, it is impossible to run a guided market campaign.

• A corporate video must focus on attending to customer needs and describe them some basic benefits of purchasing a particular product or service.

• Every entity in a corporate video must indicate the methods in which a corporate video would help in gaining influence over the target audience.

• Once an enterprise understands the needs of the customers better than emphasizing on their achievements, product quality and performance then there is no stopping the business from thriving.


• Many marketing personnel commit the trivial mistake of not thinking about marketing platforms.

• People can only think of YouTube to market a corporate video.

• On the contrary, there are a plethora of platforms which can be used to promote videos.

• Social media networks such as Facebook, Twitter and other platforms such as Vimeo have been considered as viable means to circulate corporate videos and attain maximum viewership.

• You can also post links to your video in documents, press releases, articles, and e-mails.

• A corporate video’s link can also be embedded in the client’s website.

• International distribution of video is also another important factor in gaining viewership.

• Translation features can help you in achieving this feat with least trouble.

 Making the Video:

• You can’t trust a bunch of amateur designers to craft a corporate video for your organization.

• The success of a corporate video greatly depends on the quality and relevancy of the video to the concerned business.

• Before proceeding with making a corporate video, you need to look at some of the best TV commercials and corporate videos of successful firms.

• Make sure that your designer team doesn’t simply reiterate the video you liked on YouTube.

• Maintain a considerable contrast from the videos of competitors or else you face the risk of losing your credibility.

• On the other hand, you can also try some genuine innovations such as designing a video montage of various customers offering their views on the concerned enterprise.

• The testimonials can be accompanied by publicity photos which would add value to the video.

Modify It As Necessary:

• A corporate video is designed by taking many elements into consideration.

• But most of the time, one of the many elements can get unnoticed.

• Animations can add a sense of familiarization with customers.

• Close-up shots are favorable in a corporate video since the majority of internet users access the web through smartphones, and close-up shots appear more convincing on a small screen rather than wide shots.

Inform Everyone:

• Take necessary steps to circulate the news in local media as well as the press.

• Make a copy of the corporate video and send it to local news houses.

• This will help in gaining a head start in the corporate race for success.

 Be Careful What You Say:

• The enterprise abides certain rules, procedures and limitations.

• Hence, these factors should be considered while designing a corporate video or else customers may be fooled and consequently turn away from a business.

• Always promise what you can deliver!

Check Also

Use Video and Social Media to Market Yourself with Zero Investment

Use Video and Social Media to Market Yourself with Zero Investment

People those who just get taken aback or make fun of the claims saying a …