As discussed in all our previous posts, short videos make a fruitful change to many products, services, organizations and even book launches. We had discussed previously, that explainer animated videos are marking a great change for book launches. The idea is while a film company can release a movie based on book, then why not display a short trailer that explains the book itself. In India, the book that set the trailer-trend was the one below: The Immortals of Meluha, written by Amish Tripati brought in rave reviews among its readers. The book was well received. The key success reason is definitely the content of the book. However, The publisher and the writer together ensured that they tapped all marketing avenues. At the time of the book release, one could find banner and newspaper advertisements. One other collateral that made rounds to get this book famous was the book …Read More »
Do you know, what are the Explainer videos? If you do own a company and deal with any services or products, then these explainer videos can be very much helpful to you in creating a brand of your company in the market.
These Explainer videos are short line videos that are used for marketing by featuring the detail explanation of your company, its product or services. These explainer videos are most often placed on the landing page of the company’s website’s homepage. This explanation video can also be placed on a prominent product page.
Explainer Videos and Its Impacts on the Business
These explainer videos have indeed become very popular. Some companies even claim that the conversation rate with their clients has hiked up incredibly just after including an explainer video on their website. These explainer videos are regarded as one of the most incredible assets for any business as it raises the business turnover as well as response magnificently.
These explainer videos are even called as Interactive Videos. As the Explainer videos are regarded as the key to unlocking success, there is a huge rise of the explainer video usage marked almost in all fields.
4 Types of Explainer Videos
1. Live Action Explainer Videos
2. Animated Explainer Videos
3. Whiteboard Explainer Videos
4. Kickstarter Explainer Videos
What Has Hiked The Popularity Of The Explainer Videos?
With the rising technical tendency all around the world, a significant number of companies rely on the explanation videos that are posted on their homepage. There are overabundance of the companies those are dedicated to serving the video needs of the tech community. Companies like Google and Facebook even use the overview videos as their integral part of the entire marketing strategy.
• The explainer video content helps in increasing stickiness and even improves the conversion rates and makes the users inspired to purchase your products.
• The main reason behind this is, people are finding on several types of solution to reduce effort and get effective results.
• This fact can be defined with a simple example, most people don’t have ample of time or don’t prefer to wade through the text pages of the services or product’s specs for figuring out the product or service of the business. When a compelling video can get the work is done and sell it better and all in around 60 seconds then why would not they prefer for it.
• Many companies do the A/B testing of the specific types of videos on their business home page.
• The effectiveness of the videos in the retail space and the e-commerce is well documented.
• These videos even help to promote the websites and the apps apart from selling the products.
Some More Facts about the Explainer Videos That Are Gainful For the Businesses
The explainer videos are highly gainful for the business entities, some other reasons for including these are featured below.
• These videos increases press coverage. Not only you would get covered, your words that are included in your video would be covered. The coverage wouldn’t be just being an author interpretation of your business website.
• This video would be helpful for your fans to evangelize the product or service. The video is the alone promotional tool that can be shared on Social Media sites like Facebook and Twitter in an easier format.
• This video even improves the SEO of your business website. This happens incredibly because of increase in numbers of the accessing persons. For this SEO work, you would have paid extra expenses to any SEO service provider but with this single work you need not pay any extra charges.
• These extraordinary videos can even be used for repurpose elsewhere. These videos may be included as email signatures or at the start off VC pitches or anywhere else that is beyond the business homepage.
• These videos can save much of your time as well as time. A good marketing strategy kills a bad product and makes it good. This can be implied with the explainer videos. This video can give the users an insight about the product which would allow getting it that would be used more effectively with the help of the videos to understand the theme with a larger vision.
All Of The Factors Incredibly Hold The Responsible Reason Of Hiking The Rise Of The Explainer Video.
What are the rules to keep in mind while making explainer videos?
• If you want to create explainer videos then follow the rules effectively that are mentioned down.
• Avoid making viral videos. This is because virally is unpredictable.
• Avoid making the video just a product walkthrough because they are effective after the user understands about the product what is it about. It is advisable to avoid making a product demo.
• The message must be prioritized and must be kept short which would be tempting indeed.
• Including a call to action at the end would be gainful for you.
• You must consider featuring the video prominently.
• Remember one thing that the quality matters, so you need to make the video with a good design, clear visuals and high-quality audio and concise script.